We all know how difficult is it to “close the sale”. If you’ve never been in this situation before, consider yourself lucky. Hours are spent coming up with ideas, creating presentations, discussing different options, only to hear “this won’t work for us” or “we’re not interested”. What a let-down this is, but it doesn’t have to be this way. Take on the challenge with renewed vigor. Find out why the promotion won’t work or doesn’t interest them. There are so many different factors to consider, such as budget and timing, to name a few, that once you know why the client isn’t interested you can rethink your strategy and come up with solutions for the future.
Sales is a numbers game and it is all about building relationships. Engage your sales leads and stay in contact with them to find out what special events they have coming up. Become a partner with your clients and let them know that you have their best interests at heart. You want them to be successful, but more than that, you want to be a part of it. Let them know how you feel.