The Power of Persistence

               We all know how difficult is it to “close the sale”.  If you’ve never been in this situation before, consider yourself lucky.  Hours are spent coming up with ideas, creating presentations, discussing different options, only to hear “this won’t work for us” or “we’re not interested”.  What a let-down this is, but it doesn’t have to be this way.  Take on the challenge with renewed vigor.  Find out why the promotion won’t work or […]

Retail trends to steal

 Too often promotional items are centered around being functional rather then the style of the product. While of course the company’s logo should be highlighted, this alone is not enough. The goal should be to create a stunning product that customers WANT to take home and show their friends. So the question is, how can we create a unique, stunning and functional product? The possibilities are endless if you step out of the box you […]

Don’t get stuck in a cosmetics rut!

Who’s up for a challenge?  How can you sell nail polish as a promotion?  Don’t think of it as nail polish!  Think of it as a truly unique promotional product that will have women talking about the company whose logo is on the bottle!   Present the idea of a promotion that is “Just for Women” and work with your client to determine what color(s) would work best for their purpose.  Maybe they want to match […]

Using Pantone’s Greenery as a Marketing tool

Color is a vital part of the marketing experience, each shade evoking different emotions. Every year, Pantone picks what they call a “color of the year”, meant to embody the feelings of the general population. This is not a color picked at random. Color analysts carefully watch the actions of the population. Over the past year they have seen an increase in the populations use of this color, whether they have purchased, shared, worn, or […]

Welcome to our new blog!

Hello, and welcome to our brand new blog! Here we will keep you posted on all of our latest news and exciting new items. Be sure to check back regularly for new ideas and case studies! From all of us at Diamond Cosmetics, we wish you a very Happy New Year! We look forward to working with you in 2017! Don’t forget to visit us at the PPAI Show in January at Booth #6114.